I’ve seen my favourite creators and entrepreneurs take sabbaticals and even quit their businesses because of burnout.

The truth is, I’d rather build a business slowly, after I’ve built a good foundation of discipline — rather than after the bad habits have calcified while trying to go for gold.

So when I talk about my step count, my workouts, my fibre and protein, my experience learning Spanish… I’m talking about the habits that help me show up on TikTok with good energy and unique ideas.

The stuff that then attracts a loyal audience. A loyal audience that then turns into a supportive community (you guys 🫶).

And if I had to bet on where the future of creator-led businesses is heading, it’s here.

Nervous system regulation is going to be the real differentiator in the next wave of content-led business, and no one’s saying that out loud.