As someone who was the ugly brown girl growing up, with oil in her hair and a stinky lunch, being able to share with you that a surface level glow-up isn’t the real goal is a really magical thing for me.

Being financially hot might sound cool and trendy, but for me and you — our community of readers — it means so much more. Let’s dive in, financial hotties. 🫶

This summer, a fictional character; Belly (played by actress Lola Tung) finally got financially hot. And no, I’m not just talking about Lola’s paycheck from The Summer I Turned Pretty, a show that is flooding our cultural feed.

I’m talking about how Isabel Conklin — Belly — (the main character of the show) didn’t just turn pretty and get the man of her dreams, she became powerful. Because finally, she stopped waiting to be chosen.

In season 1, she:

But by season 3, she:

This is also exactly what happens when someone finally gets serious about their financial life. It has nothing to do with budgeting spreadsheets or becoming frugal. It’s an identity upgrade, and we’re going to break down how you can get one too.

P.S. scroll to the bottom to find out how I’m helping you skip your own Season 1 and get straight to Season 3.

ANNOUNCEMENT: I’m announcing a big decision tomorrow, and close friends are hearing it first. It affects my business, my finances, and is a big reason I’ve been pretty stressed recently 🤠 Become a Close Friend here.

I’m building Earn, Keep, Grow to help you skip past your Season 1 and go straight to your Season 3: where you easily build emotional equity and confidence that allows you to hit your money goals.

I’m teaching the same tips and tricks that helped me save + invest £60k, lose 10kg, and get confident after years of being the shy, introverted girl who kept her dreams in a journal. Join the waitlist, info is dropping this week!

This newsletter and everything shared in it is to help you build a well-rounded, aspirational life that includes money. I hope it was able to do that today 🫶

— Dev xo